Harrogate Spring Water to sponsor the British Fashion Awards
The town’s own Harrogate Spring Water has signed a sponsorship deal with the British Fashion Council, in advance of the 2014 British Fashion Awards.
The local spa water bottler has entered into a deal meaning it will be the official water supplier of the awards, which are set to take place on 1 December at the London Coliseum.
According to managing director of Harrogate Spring Water James Cain this is part of a nationwide marketing campaign, aimed obviously at increasing the recognition of this spring water brand throughout the country. James said:
“Our national marketing campaign has really demonstrated a step-change in behaviour for Harrogate Spring Water."
“It has helped consolidate our position as the number one premium British water through developing partnerships with well-respected national organisations such as the ECB and British Fashion Awards.”
This new partnerships means Harrogate Spring Water will supply the awards with its new design glass bottles with their diamond effect design for a VIP ceremony dinner, plus smaller takeaway bottles for other guests on the evening, who certainly won’t go home thirsty.
Top names who will have the opportunity to sip some Harrogate Spring Water include former punk and dame Vivienne Westwood, sharp suit designer and film director Tom Ford and, well, Victoria Beckham.
The brand will be present on marketing materials throughout the Coliseum during the event.
Head of sponsorship at the British Fashion Council, Jenico Preston, commented on the deal:
“It’s no secret that water is the world’s beauty elixir, making Harrogate Spring Water a fantastic and fitting addition to the British Fashion Awards, one of the most dazzling evenings on the global fashion calendar.”